productions
The fun part of being a designer is the many hats you can wear. In this case I wore the producer hat to craft a narrative that resonates. I believe in making it simple but significant, focusing on high-energy storytelling that captures attention instantly.
The Technical Side
Most UGC productions are shot on iPhone to simulate organic content creation. We focus on retention, hooking the viewer in the first 3 seconds.
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organic production
videoleap app
high retention
hooks
capcut edits
& trends
split testing
different hooks